With the gradual maturity of home hardware, various manufacturers have mastered this skill, so that the products manufactured is not too much difference, in the technical content.
Rely on technology to win has not adapted to the current market conditions and consumer demand, manufacturers must be inventive, to seek new development way.
In the past, vendors will fight price, take the low road competition.
Today, consumer spending patterns and consumer psychology have new changes, low price is not the only purpose of consumers seeking. Instead, low-priced products will give consumers the consumer concerns, price competition can not meet the development of the industry.
In the past, home hardware more emphasis on its mechanical properties, rust, moisture, life and so on. Today, the home hardware is no longer willing to be supporting part, from door locks, door touch, the cabinet handles, hinges, and then to the bathroom towel rack, reel spool and coat hooks in bedroom etc., according to the different features, design different shapes, but keeping the unity of artistic elements. In the hardware city market, it’s not difficult to find an array of elegant and stylish home hardware products.
Home Hardware will fully mix with feature hardware in the future, will give full consideration to the needs of each user. The emergence of intelligent furniture also indicates that people for the constant pursuit of quality of life. Since the reform and opening up, with the rapid development of the hardware industry, the domestic hardware companies have begun to enter the international market, if you want to gain a foothold in the international market place, but also need to continue to increase R&D.
There are more and more factories in domestic household hardware industry, brand one after another, hardware businesses springing up. Clearly, the industry is already in production and supply imbalance is far greater than the market demand, so the competition is very fierce.
It’s low entry barriers industry to Home Hardware and other small pieces of architectural decoration market, many hardware manufacturers can start manufacturing as soon as possible, The market is disruption. And even more worrisome is many manufacturers no R&D capability and sustainable development strategy, just blindly imitate copy. The product technology and style is almost same, the whole market homogenization phenomenon is very serious. Business model is very single and traditional which direct cause hardware industry into the Red Sea market, and entry price of vicious competitive situation.
As the market becomes more standardized, people’s quality of life requirements and the high demands of the brand is more increasingly, all sectors have ushered in brand trend, companies raise the degree of importance of the brand. No brand will have not enough competitive and will also unable to meet the diverse needs of consumers. The enterprises should make money, and the brand is a big trend.
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